Post by account_disabled on Dec 13, 2023 7:58:46 GMT 3
Plenty of tactics can be effective in making your website visible for search engines and improving its SEO. Among such tactics are using keywords in your articles as a heart of on-site SEO and getting backlinks as a core of off-site SEO. Also, you need to optimize your website for mobile devices as Google has moved to mobile-first indexing. Check out the TOP SEO ranking factors. But, after you start getting your organic traffic, you need to pay attention to users' behavior as this is another set of important SEO metrics. We'll review four behavioral metrics that you can find in Google Analytics. Page views Time on site Bounce rate Returning visitors These metrics signal your website's credibility to Internet users, and as a result, they signal search engines how to rank your website. So, we'll explore these metrics in more detail and the connection between web push notifications and SEO.
What is the impact of web push notifications on SEO Job Function Email Database Web push notifications are considered a helpful and user-friendly tool by Google as they support it for Chrome. However, Chrome has a Quieter Permission UI to protect users of abusive websites that misuse push notifications. What is the impact of web push notifications on SEO(Source: blog.chromium.org) So, to not get a ban on your notifications, you should follow Google recommendations such as delaying your permission prompt for visitors. Before we start with metrics, it is to say that push notifications help index your new web pages faster. Once you publish your new content, you can automatically send a web push notification to your subscribers and immediately get visits. It can be done with the RSS to Push automation - a common feature for push services. Now, let's dig deeper into metrics and how web pushes help improve them. Page Views Page views show how often users visit a particular page. With its help, you can learn which of your pages are the most popular. Page views is an engagement metric, along with pages per session and time spent on a page. They signal search engines whether your content is helpful for Internet users. How push notifications impact page views Web pushes help increase the number of page views. Whenever you send notifications, you'll see statistics on clicks in your push notifications service that will be reflected in Google Analytics as the number of users for a campaign and the number of page views. An average click-through rate for push notifications is up to 5% for standard campaigns and up to 30% for targeted and transactional notifications.
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So, if you send a campaign to 10,000 subscribers, roughly 500 of them will visit your web page. Check out a case study on how a media website attracted 300,000 visitors per month with push notifications. Bounce Rate Bounce rate indicates how many people leave your website after viewing a single page. The average bounce rate for websites in the top three search results is roughly 49%. So, if you want to compete for the highest positions, you need to make it easy to navigate on your website and create relevant and engaging content. How push notifications impact bounce rate Push subscribers are your loyal website users; otherwise, they would unsubscribe from your notifications. So, they are familiar with your website, and chances are their interest positively impacts bounce rates. To illustrate this, here is a the case study of Koovs online store that decreased its bounce rate by 12% by using push notifications. Time on Site Time on site is how long people spend on your website after they open it. The more time users spend on a website, the better it will be ranked. For search engines, it indicates whether a user found what they have been looking for. To improve time on site, add relevant keywords to your content.
What is the impact of web push notifications on SEO Job Function Email Database Web push notifications are considered a helpful and user-friendly tool by Google as they support it for Chrome. However, Chrome has a Quieter Permission UI to protect users of abusive websites that misuse push notifications. What is the impact of web push notifications on SEO(Source: blog.chromium.org) So, to not get a ban on your notifications, you should follow Google recommendations such as delaying your permission prompt for visitors. Before we start with metrics, it is to say that push notifications help index your new web pages faster. Once you publish your new content, you can automatically send a web push notification to your subscribers and immediately get visits. It can be done with the RSS to Push automation - a common feature for push services. Now, let's dig deeper into metrics and how web pushes help improve them. Page Views Page views show how often users visit a particular page. With its help, you can learn which of your pages are the most popular. Page views is an engagement metric, along with pages per session and time spent on a page. They signal search engines whether your content is helpful for Internet users. How push notifications impact page views Web pushes help increase the number of page views. Whenever you send notifications, you'll see statistics on clicks in your push notifications service that will be reflected in Google Analytics as the number of users for a campaign and the number of page views. An average click-through rate for push notifications is up to 5% for standard campaigns and up to 30% for targeted and transactional notifications.
[/urlSo, if you send a campaign to 10,000 subscribers, roughly 500 of them will visit your web page. Check out a case study on how a media website attracted 300,000 visitors per month with push notifications. Bounce Rate Bounce rate indicates how many people leave your website after viewing a single page. The average bounce rate for websites in the top three search results is roughly 49%. So, if you want to compete for the highest positions, you need to make it easy to navigate on your website and create relevant and engaging content. How push notifications impact bounce rate Push subscribers are your loyal website users; otherwise, they would unsubscribe from your notifications. So, they are familiar with your website, and chances are their interest positively impacts bounce rates. To illustrate this, here is a the case study of Koovs online store that decreased its bounce rate by 12% by using push notifications. Time on Site Time on site is how long people spend on your website after they open it. The more time users spend on a website, the better it will be ranked. For search engines, it indicates whether a user found what they have been looking for. To improve time on site, add relevant keywords to your content.